Our ambition is to lead nationally in participation in culture, reaching an extra 500,000 people per year.
‘Spreading the benefits of arts and heritage further to make sure everyone benefits’.
There are still gaps in our provision and places that require further investment. Collectively, we will explore how we can proactively support areas where engagement is low, extending our reach to people who are still not benefiting. We will capitalise on the very latest innovations in digital technologies to reach out and engage with new audiences.
Our region has an ageing population and we will ensure that age is not a barrier to creating or accessing cultural experiences. We also recognise the opportunity that exists to build on the excellence of our sporting heritage and the powerful links that can be made with our digital and creative industries to help extend our reach in future. Libraries and museums have an important role to play, acting as a vital resource at the heart of many of our communities – and we have ambitious future plans to develop our offer.