Arts and heritage enhance quality of life through creating vibrant urban centres and rural areas.

We want to make the North East a distinctive and attractive place with a strong cultural identity.

We want to nurture conditions that support innovation and secure investment, helping us to attract and retain the talent and the skills we need to grow.

We want to build on and develop this distinctiveness of place and our rich natural and historic environment, so we become recognised internationally for the quality of life we offer, enabling our region to become an even more attractive and inspiring place to live and work.

Innovative development of our venues, places and programmes will help our business community and universities to gain the cutting edge they need to compete and prosper.