We will work with the creative industries in the North East to significantly increase the 70,000 jobs in the sector.

There is huge potential to invest in culture to create more and better jobs and enhance the value from cultural tourism.

Already the creative and cultural industries in the region are estimated to generate more than three quarters of a billion* additional economic impact. But we know we can do more, building on the investment that has already been made.

We want to support our sector to become more entrepreneurial and outward-looking, attracting more tourists and creating more jobs.

We will enhance our links with creative industries, developing a dialogue with key national partners including Creative England, the Creative Industries Federation and UKIE, the trade body for the UK’s games and interactive entertainment industry.

We will pioneer the creation of ‘Cultural Investment Zones’ offering incentives to support private investment.